NOMU

「吟醸王国静岡」と称される静岡の日本酒を、日本酒文化が未だ根付いていないメルボルンへ、文化的文脈とともに届けるプロジェクトとして、メルボルンを拠点に多彩なレストランを展開する The Mulberry Group の HAZEL とコラボレーションし、ポップアップとペアリングによるスペシャルディナーを開催した。
また、気鋭のクリエイターを起用し、参加した10の酒蔵を特集したZINEを制作・配布し、静岡の酒文化を広く発信した。

As a project to introduce sake from Shizuoka—known as the “Kingdom of Ginjo”—to Melbourne, where sake culture has yet to take root, we collaborated with HAZEL, a restaurant by The Mulberry Group, which operates a diverse range of dining venues across the city. Together, we hosted a special pop-up and pairing dinner that presented Shizuoka’s sake in its full cultural context.

In addition, we collaborated with emerging creators to produce and distribute a zine featuring ten participating breweries, sharing the depth and appeal of Shizuoka’s sake culture with a wider audience.

Credit
Project:
Producer: epigram inc.
Director: Kanji Kohanda (Nomu Saketen), Saeko Shimba (Fuji no Sake)
Project Manager: Takahiro Okabe
Executive Producer: We Will Co., LTD.

Book:
Editor, Writer and Creative Director: Kazuhiro Hasegawa (no name books)
Designer and Art Director: Kamikene (Hatos, Normalization)
Photographer: Kosuke Okahara (Polka Galerie)
Printer: Shinano Co., LTD
Publisher: Nomu